ROKiT Williams Racing has chosen
Tata Communications as the team’s Official Digital Transformation Partner.
The team will benefit from Tata Communications’ seven-season track record in
the reliable delivery of network, hosting, broadcasting and security
services to the Formula One ecosystem. The team will use Tata
Communications’ digital infrastructure to enable real-time data transfer
between the pit lane garage at all Grands Prix and the team’s factory in the
UK.
This infrastructure includes a superfast subsea fibre network that carries
around 30% of the world’s Internet routes. It powers Internet of Things
applications across the globe, underpins Tata Communications’ cloud and
cyber security services, and enables software defined networking for
multinational businesses. Harnessing Tata Communications’ digital
capabilities means that even if ROKiT Williams Racing’s engineers are
thousands of miles apart, they are able to share vital data and insights,
and collaborate on race strategy as if they were in the same place.
“Tata Communications plays a central role in all areas of Formula One -
arguably the most challenging technology environment there is,” said Claire
Williams, Deputy Team Principal, ROKiT Williams Racing. “We’ve chosen Tata
Communications as our new partner because of its deep understanding of the
Formula One ecosystem and its unique technology requirements, and the
company’s ‘whatever it takes’ attitude to support our team. We know we can
trust Tata Communications to deliver at every race weekend, anywhere in the
world.”
“Since 2012, Tata Communications’ role in Formula One has continued to grow,
and we’re incredibly proud to now work with one of the most iconic teams in
the paddock,” said Mehul Kapadia, Managing Director of Tata Communications’
F1 Business and the company’s Global Head of Marketing. “Our aim is to
unleash the full potential of digital transformation in live sports by
enabling organisations like ROKiT Williams Racing to harness the power of
our technology capabilities.”
Tata Communications plays a central role in not only Formula One, but also
MotoGP™ and the European Tour. The company also collaborates with other
sports, such as football, sailing and cricket, using its networking, cloud,
mobility and security expertise to pave the way for new, more efficient ways
of working in sports, to enable fans to engage with their heroes in new
ways, and to lower the barriers for sports to expand to new markets. Tata
Communications has tested in action technologies such as live 360°, Ultra-HD
video, and explored how innovations such as the Internet of Things could
offer unique data-driven insights for teams and individuals.
Tata Communications has been the Official Connectivity Provider of Formula
One since 2012, enabling the sport to seamlessly reach its half a billion
fans globally each season. |